“Optimising” or any derivative of the word isn’t widely associated with the luxury industry. Luxury goods, by definition, refer to non-essential products wealthy individuals buy with surplus income. After selling thousands of diamond engagement rings over the past decade I can promise you that more often than not an engagement ring is saved up for, … Continue reading Optimising your R100 000+ Diamond Engagement Ring Purchase
(An extended version of our answer to an interview question we were asked by Beyond4Cs.com.) Googling “when is the best time to buy a (whatever)” can save you a ton of money. Most industries have a time of year or month where they honestly discount prices for various sensible reasons. Clothes are a great … Continue reading What’s the best time of year to buy a Diamond Engagement Ring?
There’s no way around this; diamond size is a big deal. Close to all engagement rings look considerably more visually pleasing when set with a larger diamond. The internet, especially social media and Google Images search, has transformed the way couples approach the engagement ring browsing process. These accessible technologies enable you to sift through millions … Continue reading Which Diamond Shape Appears The Largest?
According to her, yes. In a recent survey close to 90% of women said they want to be involved in some way when her engagement ring is designed or selected. So, unless your girlfriend deliberately sent you on a solo mission, it’s time to start thinking about ways to get her in the loop.
As things start cooling down swiftly in South Africa the Northern hemisphere is enjoying Springtime. It’s always a time of year when warmer jewellery colour combinations from the USA, Europe and major parts of Asia light up our screens on social media.
After a tremendously successful 2016 where we saw the amount of transactions we closed in the 2ct diamond engagement ring market skyrocket we actively started doing market research to check the levels of service and prices other jewellers were offering to the public and overseas buyers (tourists and international inquiries). We have an incredibly high conversion … Continue reading The Price Of A 2ct Diamond In South Africa
I bargain everywhere.