Not everyone is willing to spend months researching diamonds before they pull the trigger. I completely get that. After she gives you the “yes” you’re probably done diamond shopping for a while.
Last night while finalising an updated version of our extremely well received “Buying A Diamond Like a Diamond Dealer” ebook I realised that the whole ebook (25 pages) could be condensed into a 1-pager. No intricate details, just recommendations drawing on decades of diamond industry knowledge. Challenge accepted.
Continue reading The Ultimate 1 Page Diamond Buying Guide (2019 Edition)
What do you think is the single biggest complaint customers have in their dealings with jewellers?
With no runner-up in sight.
Here’s a typical scenario: You spent your hard earned money on an engagement ring, and somehow it has been damaged (bent, lost a diamond etc….) on your fiancee’s hand without an apparent cause like a car accident.
Continue reading Everything You Need To Know About Engagement Ring Guarantees.
What and what not to include in engagement ring chats can be a bit blurry. This is part one of a blog series on engagement ring questions for “Surprise me”, “hands on” and “hinter” girlfriends. Keep an eye out for the next installments.
Girlfriends have a 6th sense when it comes to engagement ring activity.
You can be as stealthy as a grain of salt – she’ll know something’s up.
Continue reading The Engagement Ring Chat With Your “Surprise Me!” Girlfriend.
You want your engagement ring to look absolutely amazing, and so do I. Whether you’ll be sliding it on someone’s finger, or the proud recipient – the quality of this significant piece of jewellery can’t be overstated. Continue reading 11 Ways To Ensure You’re Buying a HIGH Quality Diamond. (Including a Checklist)
The two most popular engagement ring styles at this stage are simple solitaires… and intricate vintage designs. Polar opposites.
I nabbed our head of design and one of his team members for some good old feedback on common questions in the realm for vintage engagement ring design. Both have done stellar jobs at creating vintage designs over the past few months.
If you have any questions after this – get in touch. I’m sure these two would love to chat you through any further details.
Continue reading All Your Vintage Engagement Ring Questions Answered. (Interview)
Major shifts in the engagement ring world don’t come along every year.
Much like all other jewellery and fashion-items, there are seasonal changes, but a classy dress or suit you bought 2 years ago wouldn’t be a fashion disaster in 2017.
Over the last 15 – 20 years the whole look of an engagement ring has changed dramatically. Chunky domed yellow gold rings have been replaced by delicate platinum and white gold rings.
Continue reading THE WORLD’S MOST POPULAR ENGAGEMENT RING DESIGNS (July 2017)
“Optimising” or any derivative of the word isn’t widely associated with the luxury industry. Luxury goods, by definition, refer to non-essential products wealthy individuals buy with surplus income.
After selling thousands of diamond engagement rings over the past decade I can promise you that more often than not an engagement ring is saved up for, and seen as very essential, mind you. Continue reading Optimising your R100 000+ Diamond Engagement Ring Purchase