What’s the best time of year to buy a Diamond Engagement Ring?

 

(An extended version of our answer to an interview question we were asked by Beyond4Cs.com.)

Googling “when is the best time to buy a (whatever)” can save you a ton of money. Most industries have a time of year or month where they honestly discount prices for various sensible reasons.

Clothes are a great example. End of season sales often offer savings of well over 50%. Sure, the trends have changed quite a bit, but if you’re blazer or shoe shopping, next season will probably be more of the same. Continue reading What’s the best time of year to buy a Diamond Engagement Ring?

The Price Of A 2ct Diamond In South Africa

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After a tremendously successful 2016 where we saw the amount of transactions we closed in the 2ct diamond engagement ring market skyrocket we actively started doing market research to check the levels of service and prices other jewellers were offering to the public and overseas buyers (tourists and international inquiries). We have an incredibly high conversion rate… but you can’t possibly land every single transaction in a specific range, can you? And if you do… why?

Continue reading The Price Of A 2ct Diamond In South Africa

Top 20 Complaints About Traditional Jewellers in South Africa

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We just finished up our yearly Engagement Ring Shopper Survey. Participation was excellent, and we’ve found some interesting shifts in engagement ring shopping psychology. We do have a significant market share (especially in Pretoria) so to keep things objective I eliminated all submissions from email addresses we currently have on record. This includes leads and previous customers.

To ensure our service is top notch I spend about an hour per month on HelloPeter reading what customers of other jewellers are complaining about.
Continue reading Top 20 Complaints About Traditional Jewellers in South Africa