“Optimising” or any derivative of the word isn’t widely associated with the luxury industry. Luxury goods, by definition, refer to non-essential products wealthy individuals buy with surplus income.
After selling thousands of diamond engagement rings over the past decade I can promise you that more often than not an engagement ring is saved up for, and seen as very essential, mind you. Continue reading Optimising your R100 000+ Diamond Engagement Ring Purchase
(An extended version of our answer to an interview question we were asked by Beyond4Cs.com.)
Googling “when is the best time to buy a (whatever)” can save you a ton of money. Most industries have a time of year or month where they honestly discount prices for various sensible reasons.
Clothes are a great example. End of season sales often offer savings of well over 50%. Sure, the trends have changed quite a bit, but if you’re blazer or shoe shopping, next season will probably be more of the same. Continue reading What’s the best time of year to buy a Diamond Engagement Ring?
There’s no way around this; diamond size is a big deal.
Close to all engagement rings look considerably more visually pleasing when set with a larger diamond.
The internet, especially social media and Google Images search, has transformed the way couples approach the engagement ring browsing process.
These accessible technologies enable you to sift through millions of images, and cherry pick designs, or design themes, that all make up your perfect diamond engagement ring.
With over 70% of our work being custom designs; we’re emailed a ton of engagement ring photos every day. Continue reading Which Diamond Shape Appears The Largest?
After a tremendously successful 2016 where we saw the amount of transactions we closed in the 2ct diamond engagement ring market skyrocket we actively started doing market research to check the levels of service and prices other jewellers were offering to the public and overseas buyers (tourists and international inquiries). We have an incredibly high conversion rate… but you can’t possibly land every single transaction in a specific range, can you? And if you do… why?
We just finished up our yearly Engagement Ring Shopper Survey. Participation was excellent, and we’ve found some interesting shifts in engagement ring shopping psychology. We do have a significant market share (especially in Pretoria) so to keep things objective I eliminated all submissions from email addresses we currently have on record. This includes leads and previous customers.
To ensure our service is top notch I spend about an hour per month on HelloPeter reading what customers of other jewellers are complaining about.
Continue reading Top 20 Complaints About Traditional Jewellers in South Africa
When you’re buying a diamond it’s important to strike a balance between the 4C’s; colour, clarity, cut and carat weight. Keep in mind that diamonds are scarce and you might run into situations where you have to pick one C over another;
A few short nights ago I was stunlocked by a fascinating radio interview with a car salesman discussing car buying myths and tips. First lesson; take the bare amount of extras – they’re completely worthless when you resell the vehicle. Second lesson; when you’re seriously (like, really really) in buyer-mode negotiate prices during the last weekend of the month. Most car dealerships have tough targets to meet and usually only make their targets with last minute sales they push through by offering considerable discounts to end-of-the-month-last-minute-buyers. Be the last deal.
Continue reading Engagement Ring Shopping Tips From Professional Jewellery Consultants