Engagement Ring Shopping Tips From Professional Jewellery Consultants

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A few short nights ago I was stunlocked by a fascinating radio interview with a car salesman discussing car buying myths and tips. First lesson; take the bare amount of extras – they’re completely worthless when you resell the vehicle. Second lesson; when you’re seriously (like, really really) in buyer-mode negotiate prices during the last weekend of the month. Most car dealerships have tough targets to meet and usually only make their targets with last minute sales they push through by offering considerable discounts to end-of-the-month-last-minute-buyers. Be the last deal.  

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Not So Independent Diamond Grading Certificates

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Welcome to one of the touchiest subjects in the world of diamonds!

OK – lets do it…

Most engagement ring shoppers are first time diamond buyers with a very limited knowledge of diamonds. Although most buyers insist on only buying “certified diamonds” these days that’s pretty much where the checks and balances end. At the end of the day – everyone just wants a great deal… 

So, a customer buys a diamond ring from a jeweller and rests assured since he received a legitimate looking Post-it™ note sized “independent diamond grading certificate” with his purchase. 

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Should Diamonds Be Considered An Investment?

Knock first, walk into my office, open my safe, pick any diamond and I’ll give you a price on it. It’s all for sale. Diamond dealers and jewellers trade in diamonds – no one is investing for the long run. Why then are diamonds being marketed as the greatest investment of all time? Sales talk. 

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