After a tremendously successful 2016 where we saw the amount of transactions we closed in the 2ct diamond engagement ring market skyrocket we actively started doing market research to check the levels of service and prices other jewellers were offering to the public and overseas buyers (tourists and international inquiries). We have an incredibly high conversion rate… but you can’t possibly land every single transaction in a specific range, can you? And if you do… why?
I bargain everywhere.
A few short years ago choosing an engagement ring was a different (much easier) ballgame altogether.
You would have visited your local jewellery store and taken your pick from a dozen or two engagement rings. These days, thanks to the internet, and with special thanks to the Almighty Google Images and Pinterest you have access to literally millions of designs. You like halo designs? Great. Here are 100 000 ideas.
This gets very tricky very quickly.
So, how do you get en route to that perfect engagement ring design? Continue reading How To Choose The Right Engagement Ring Design
So, who picks the engagement ring design?
Dozens of global and local surveys have broken down survey answers to this loaded question into 3 rather equally sized brackets:
- ⅓ of ladies wish to be deeply involved in the engagement ring buying process. This includes visiting jewellers as a couple, picking the perfect diamond and fine-tuning her dream design. (We’ll call this group “Hands On”)
- ⅓ of ladies wish to be minimally involved by merely giving input on the style and design of the ring. You might find a folder full of designs on her phone/laptop and her friends will be briefed relatively well with her likes and dislikes. (These are the “Hinters”)
- ⅓ of ladies wish to have close to zero involvement in the process. Most of these old-school types won’t even go so far as to help the gent with a ring size. You’re be in for some serious James Bond work, my friend. (“Surprise me”-type) Continue reading Picking An Engagement Ring Without Your Girlfriend
Pro-tip; she’s marrying the man – not the ring. Ok, let’s proceed with that in mind.
We hear the words “I don’t how much I should spend on an engagement ring” close to every day at our Pretoria based studio. The awesome, short answer would be: whatever you feel comfortable with.
That’s not really how these things work for most couples. Since many guys have no idea how much engagement rings cost – we’ll gladly run over some basic ideas and rules-of-thumb when it comes to budgeting for an engagement ring.
Although we always advise gentlemen to get some form of girlfriend involvement/input when purchasing an engagement ring I know some folks prefer to keep it a complete surprise. Erring on the side of caution doesn’t mean the ring has to be dull and boring. Over the years we’ve identified a few styles that 99% of the ladies are fond of. None of these invoke a love-hate reaction and all these styles have stood the test of time. If you’re on a rogue mission these would be our top 5 recommendations;